Screen Success: Unveiling the TV Advertising Advantage

Thinking about launching an ad campaign or delving into the world to television advertising in Australia? You’ve landed in the right place.
If you have any questions related to marketing your business across the television, radio or digital landscape, don’t hesitate to reach out; we’re here to assist in determining the ideal marketing channels for your brand.

In this article, we’ll delve into the merits and advantages of television advertising, provide insights into how MAPS Agency strategises and purchases media, and explore the impact of Broadcast Video on Demand (BVOD) on viewing habits in Australia. We’ll address some of the frequently asked questions from our clients and prospective television advertisers.

Australian Television Statistics and Fact

Despite the growing popularity of online streaming services and digital video platforms such as Netflix and YouTube, it’s a common misconception that TV advertising is a fading marketing medium. Television still commands 70% of the average Australian resident’s media consumption, an increase from 64% in 2021.

A recent study by Neilsen revealed that Australians are exposed to twice as many advertisements as they might realise. On average, an Australian viewer encounters 73 minutes of advertisement each day. Consequently, television advertising remains a dominant and highly effective form of video marketing.

Your brand is a story unfolding across all customer touch points.

– Jonah Sachs

In the following section, we’ll explore the various benefits of television advertising in Australia and demonstrate how businesses of all sizes can affordably leverage this medium.

TV Advertising is Accessible to Businesses of All Sizes

Contrary to popular belief, TV advertising isn’t exclusive to major corporations. While the advantages of TV advertising may seem tailored to large-scale enterprises with substantial budgets, small and mid-sized businesses can also reap the rewards with the support of a media and marketing agency like MAPS Agency. The key lies in effective planning and execution.

Understanding BVOD

The landscape of TV content has evolved considerably over the past decade, with the advent of streaming services. One standout development has been the explosive growth of Broadcast Video on Demand (BVOD). In 2020, BVOD recorded over 2 million viewers, representing a 39.5% increase from 2019. Effective integrated TV campaigns that span traditional TV and BVOD demand a highly experienced team, equipped with industry-leading knowledge and tools. Such campaigns can yield substantial results, translating into a stead stream of inquiries and sales.

The Case for TV Advertising

When it comes to establishing trust and credibility for your brand, no marketing platform does it better than TV advertising. TV advertising not only provides a competitive edge but also garners trust and offers extensive reach. It empowers clients to strategically purchase the exact number of ratings required within their target demographic. Simply put, no other advertisement can deliver a message to as many people with a single advertisement in one fell swoop. In Australia, TV advertising can potentially reach up to 92% of the population in a single month.

It’s important to note that TV advertising complements rather than competes with online marketing. MAPS Agency advocates a multi-channel integrated marketing approach, which enhances brand recognition and fosters growth. Augmenting TV campaigns with digital video platform, which can be easily shared and viewed by millions, is a strategic move that extends the reach of your TV campaign.

In conclusion, the importance of TV advertising is more pronounced than ever. Your business can leverage the power of television to promote its products and services via this influential channel. At MAPS Agency, we’re equipped to guide your brand through the entire process, from concept creation and ad production to optimal media placement, ensuring the best chance of success.

If you’re ready to elevate your brand to TV stardom, drive sales, and expand your business through effective TV advertising, reach out to MAPS Agency today. We’re here to help you shine on the television screen.