HAULING IN RESULTS
Our marketing journey with Sunshine Coast Isuzu Trucks
When Sunshine Coast Isuzu Trucks transitioned to new ownership, it marked a significant milestone in the company’s journey.
Our goal was to highlight the coninuity of their reliable and trusted service while showcasing the innovative approached and fresh energy brought by the new owners.
With 10+ years of history servicing Sunshine Coast locals, and those who pass through
Isuzu Trucks has deep roots in the Australian market, with a rich history of serving the local community. Their impact has been felt across the region, earning them a loyal customer base. When we partnered with Sunshine Coast Isuzu Trucks, our goal was to build on their strong foundation. Through strategic marketing, we’ve infused a local flavour into their advertising efforts, creating campaigns that resonate with Sunshine Coast locals while honoring the brand’s legacy. This blend of traditional and fresh, localised strategies has kept them top-of-mind for consumers.
Sunshine Coast Isuzu is the Isuzu dealer in the Sunshine Coast, locate in Kunda Park. They offer an in-house customer care centre, with customers having access to a wide range of services in-store.
With a recent change of management, this prompted the need for updated marketing materials to align with the transition.
MAPS Agency played a crucial role by orchestrating a comprehensive campaign. This initiative began with the development of updated television and radio content and culminated in the strategic purchase of advertising placements in two distinct markets across these channels.
Sunshine Coast Isuzu has experienced a surge in incoming calls, inquiries and website visits. Moreover, the use of iconic local landmarks in the marketing materials has led to increased brand recognition among the local community.
