THE WINDOW TO SUCCESS
Our marketing journey with Factory Direct Shutters
Factory Direct Shutters began as a humble brick-and-motar store, dedicated to providing top-quality window furnishings at an afforable price.
Our ongoing marketing campaigns aim to elevate Factory Direct Shutters to national status, propelling the brand forwads.
Now boasting multiple locations across Queensland and Northern New South Wales
Through the strategic use of multifacted campaigns, Factory Direct has seen a remarkable increase in brand recognition. By blending various channels and creative approaches, they have been able to reach a diverse audience, making their brand not just familiar, but memorable. These efforts have built a strong, more cohesive brand presence that resonates with consmers across multiple touchpoints, demonstrating the power of a well-rounding marketing strategy.
Factory Direct Shutters began as a local family business on the Sunshine Coast over 20 years ago, founded on a simple principle: a dedication to offering the best to their customers. From day one, they’ve focused on deliverying high quality, stylish, and practical products at affordable prices.
Operating in a fiercely competitive market, their internal team lacks the available time and resources to execute a comprehensive and efficient marketing strategy.
MAPS Agency has strategically secured media placements in the channels where their target audience is most actively engaged. This encompasses television, radio, print, and digital platforms. By harnessing these mediums, we can craft messaging that deeply resonates with their specific demographic and pinpoint the primary sources through which their target audience converges.
Following each monthly campaign, we accumulate more than 500 leads from various channels, spanning locations that extend from Wide Bay to Northern New South Wales.
